> ## Documentation Index
> Fetch the complete documentation index at: https://docs.florists.digital/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer programmes

> Loyalty, gift cards, and florist-to-florist relays — the tools that keep customers coming back and revenue moving between visits.

**Customer programmes** are the three levers Digital Florists gives you for retention and monetary flow between visits. Loyalty rewards regulars, gift cards take money before an order exists, and Send to a Friend fills delivery gaps with partner florists.

<Info>
  **This page covers features gated by Admin-tier permissions** — typically Settings access. Admins have these by default; your administrator can adjust who has them in [Settings > Team](/settings/team).
</Info>

Each programme is independent — turn on what suits your shop and ignore the rest. They sit together in settings because they share the same job: keeping customers (and orders) in the network.

## Which one is right for you?

| Programme                                 | What it does                                                                                        | Reach for it when                                                                                                          |
| ----------------------------------------- | --------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------- |
| [Loyalty Programme](/settings/loyalty)    | Rewards customers for repeat orders with points or a digital punchcard.                             | You want to give regulars a reason to come back instead of trying somewhere new.                                           |
| [Gift Cards](/settings/gift-cards)        | Sells credit ahead of an order so the recipient (or buyer) can spend it later.                      | A customer wants to give flowers but can't pick — or you want money in the till today for an order you'll fulfil later.    |
| [Send to a Friend](/settings/send-friend) | Forwards orders to a partner florist on Digital Florists when the address is outside your coverage. | You're turning away delivery work because it's too far, or you want a steady trickle of inbound orders from partner shops. |

<Tip>
  Loyalty and gift cards work well together. Loyalty keeps existing customers coming back; gift cards bring new ones through the door with credit already in their hand.
</Tip>

## What's next?

<Columns cols={2}>
  <Card title="Loyalty Programme" icon="heart" href="/settings/loyalty">
    Reward regulars with points or a digital punchcard.
  </Card>

  <Card title="Gift Cards" icon="gift" href="/settings/gift-cards">
    Issue, track, and redeem gift cards across your shop.
  </Card>

  <Card title="Send to a Friend" icon="paper-plane" href="/settings/send-friend">
    Florist-to-florist relays for orders outside your coverage.
  </Card>
</Columns>