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Product updates

August 2025
New releases
New Notifications release

Highlights

  • New Notifications with flexible templates, improved deliverability, and better analytics
  • Migration guide to move from legacy notifications with zero-downtime strategy
  • Setup guide to enable new Notifications and verify delivery

What changed

  • Template system supports reusable variables and multi-channel targeting (email, SMS, push, in-app)
  • Delivery pipeline adds automatic retries and smarter backoff to reduce drops
  • Analytics now include open/click tracking and per-channel delivery metrics

Start here

Known considerations

  • Validate DNS and sender identity before enabling production traffic
  • Run parallel delivery for critical flows during the first rollout window
July 2025
Updates
Docs rollout plan

What’s new

  • Introduced phased documentation rollout with Get Started and Changelog
  • Added Digital Florists Connect guide for initial account linkage
June 2025
Updates
Performance and reliability

Improvements

  • Reduced initial page load times and improved caching behavior for assets
  • Hardened webhook retries and backoff for third-party receivers
  • Improved error logging for faster incident triage

Developer experience

  • Cleaner local development with improved previews
  • Better error messages during configuration validation