Taking Order Photos

Every photo you take of an order serves a purpose — whether it’s proof that a delivery arrived safely, an internal record of what was made, or a photo your customer receives in their delivery notification. Getting these right protects your business, keeps customers happy, and builds your reputation. Here’s how to take better operational photos with minimal effort.

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Where photos are used

Photos you take in Digital Florists fall into two categories:

• Delivery photos — taken by your driver when they deliver an order. These are sent to the customer automatically in their delivery notification email.
• Internal attachments — photos taken in-shop for your own records. These are NOT shared with the customer.

The key difference: delivery photos go to the customer. Internal photos stay with your team. Keep this in mind every time you take a photo — is this customer-facing or internal?

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Delivery proof photos

When your driver marks an order as fulfilled, they’re prompted to take a photo. This photo serves as proof of delivery and is automatically emailed to the customer.

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What makes a good delivery photo

• Show the arrangement clearly — the flowers should be the main focus of the shot
• Include the delivery location — the doorstep, reception desk, or handover point gives context
• Good lighting — take a moment to find a well-lit spot. Natural daylight is best.
• Steady and in focus — hold still, tap to focus on the arrangement, then take the shot
• Clean framing — no fingers in the frame, no van dashboard visible, no rubbish bins in the background

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What makes a bad delivery photo

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Multiple photos

Drivers can upload multiple photos per delivery. This is useful when:

• Delivering to a reception or office where you want to show the handover
• The arrangement is large or multi-piece (photograph each part)
• You want a wide shot of placement plus a close-up of the flowers

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Carded deliveries

If nobody is home, your driver can mark the order as “carded” (card left). A delivery note is recorded explaining where the arrangement was left. The photo becomes even more important here — it shows the customer exactly where their flowers are.

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In-shop order photos

You can also attach photos to orders from within the shop. These are useful for:

• Recording what was made — snap each arrangement before it goes out, so you have a record of exactly what the customer received
• Quality checks — managers can review what’s being produced
• Dispute resolution — if a customer says “this isn’t what I ordered”, you have photographic proof

In-shop photos are saved as internal attachments and are not sent to the customer.

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Quick in-shop photo tips

1. Find a consistent spot — pick a clean, well-lit area in your shop and take every order photo there
2. Use natural light — near a window is ideal. Turn off overhead fluorescents if possible.
3. Clean background — a plain wall or clean counter. No scissors, tape, or offcuts visible.
4. Fill the frame — the arrangement should take up most of the photo
5. Take the photo before wrapping — capture the arrangement before it goes into packaging

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What the customer receives

When a driver marks an order as fulfilled with delivery photos, the customer automatically receives an email containing:

• Your company logo and branding
• All delivery photos (only those marked as “delivery” type)
• The delivery timestamp
• A delivery note if the order was carded

You can resend delivery photos to a customer at any time from the order page if they didn’t receive the email or need it again.

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Photo settings

You can control photo requirements in Settings > General > Drivers:

• Require photo for deliveries — when enabled, drivers must take a photo before they can mark an order as fulfilled. This is on by default and we recommend keeping it on.
• Require photo before delivery run starts — when enabled, photos must be taken before the run begins (useful for pre-dispatch documentation)

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Common questions

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