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Under UK GDPR a customer can ask you to delete their personal data, known as the right to erasure or right to be forgotten. Deleting a customer removes their profile while keeping the order, transaction, and invoice records you’re legally required to retain. Read What is kept before you answer a request — not everything on the record goes.
This page covers your customers’ personal data. Once it leaves Digital Florists — as an export, an email, or a shared file — how it’s stored, shared, and deleted is down to you and your shop’s own data protection adviser. How we handle data on your behalf is set out in your agreement with us and in our Privacy Notice.

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Before you delete

Take a moment to confirm:
  • Identity — make sure the request is genuine. Verify the requester is the person whose data you’re being asked to delete.
  • Outstanding business — if the customer has open orders, an unpaid balance, or an active event booking, resolve those first. Digital Florists does not block the delete for you.
  • Marketing lists — deletion only affects records inside Digital Florists. Remove the customer from any external email or marketing tool you’ve already exported their details to.

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What gets removed

Running the delete removes the customer record itself — the name, email, phone numbers, notes, and marketing preferences held on the profile. Loyalty balances, credit transactions, marketing reminders, and any repeat-order schedules attached to the customer go with it.

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What is kept

Orders, transactions, invoices, events, and tasks remain in Digital Florists, along with the saved addresses and named contacts on the customer’s record. They are reassigned to a single shared placeholder customer called Deleted Customers, so your financial reports stay accurate.
Saved addresses, named contacts, and caller-ID entries are moved to the Deleted Customers record rather than erased, so the postal addresses, contact names, and phone numbers on them stay in Digital Florists after the delete. Work out what a particular request covers before you confirm to the requester that it’s complete, and get in touch with support if you need those records handled as well.

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Running a delete

Customer deletion is a bulk action. You can delete up to ten customers at once from a dedicated page.
1

Open the bulk delete page

On the Customers page, open the options menu and choose Delete Customers.
2

Select the customers

Search for and add each customer you want to delete. You can include up to ten at a time. Click a selected customer to remove them from the list.
3

Confirm

Click Delete Selected Customers and confirm the prompt. Digital Florists reassigns each customer’s records to the Deleted Customers placeholder, removes the personal details, and writes an audit log entry.
Customer deletion is irreversible. The personal data is permanently removed and can’t be restored. Digital Florists does not warn you about open orders or unpaid balances before the delete runs, so check those yourself first.

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Common questions

Digital Florists currently exports customers in bulk by date range, not individually. If you receive a subject access request, contact support and they’ll help you produce the data set the requester is entitled to.
Under UK GDPR you have one calendar month from the verified request. Extensions are possible for complex cases but you must tell the requester.
Personal data about an identifiable person is covered by UK GDPR even when they’re acting in a business capacity. Delete their personal contact details as you would any other request. Records that don’t identify a person — for example a company name on past invoices — can stay.
No. Customer deletion is a web-only action on the desktop dashboard.

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What’s next?

Customer merge

Consolidate duplicate customer records.

Reports

Export customer and order data in bulk.

Audit logs

Review the record of GDPR request handling.
Last modified on August 10, 2026