The Event Lifecycle
Every event moves through a defined pipeline, ensuring you capture the sale and deliver on the big day.1
Inquiry
New Lead. A customer has submitted an inquiry form on your website or called the shop. No dates are reserved yet.
2
Consultation
Meeting Phase. You have met the client, discussed their mood board, and recorded their “Colour Palette” and requirements.
3
Quote Sent
Pending Approval. You have built a proposal and emailed the Client Portal link. The customer is reviewing the prices.
4
Booked
Deposit Paid. The customer has accepted the quote and paid the booking fee. Stock and Hire Items are now potentially reserved.
5
Finalisation
The Month Before. You confirm final numbers (e.g., table counts) and issue the final balance invoice.
Key Features
The Client Portal
Instead of sending static PDFs, Digital Florists generates a live Client Portal for every event.- Live Updates: If you change a flower price, the portal updates instantly.
- Acceptance: Clients can digitally sign the Terms & Conditions and pay their deposit online.
- Visuals: showcasing the mood board and item photos in a beautiful, branded interface.
Colour Palettes
You can assign specific Colour Families (e.g., “Sage Green”, “Blush Pink”) and hex codes to an event.- Matching: The system uses this to suggest relevant flower varieties from your inventory.
- Communication: These colors appear on the Worksheets so your florists execute the vision perfectly.
Stock Reservation
Events are tightly integrated with your Inventory.- Hire Items: Candelabras and arches are checked for availability on the event date to prevent double-booking.
- Flower Buying: Since events represent huge volumes, the Buying List aggregates stem counts months in advance.
Creating an Event
- Click New Event.
- Client Platform: Add a new client or select an existing one.
- Event Date & Type: E.g., “Smith Wedding”, “Oct 12th”.
Event Stages
An event moves through a lifecycle:- Enquiry: Initial contact, holding the date.
- Consultation: Meeting notes and initial ideas.
- Proposal: Building a beautiful quote for the client.
- Confirmed: Deposit paid, date locked in.
- Production: Ordering flowers, creating recipes.
- Completed: Event delivered and paid.
The Event Dashboard
Each event has its own hub where you can manage:- Overview: Key dates, venues, and contact info.
- Proposals: Create and edit the visual quote.
- Recipes: Calculate rigorous stem counts for every arrangement.
- Ingredients: Generate precise buying lists.
- Invoices: Track payments and scheduled deposits.
Venues & logistics
You can add multiple venues to a single event (e.g., “Ceremony at Church”, “Reception at Hotel”). This helps with:- Delivery Logistics: Knowing exactly where items need to be dropped off.
- Installations: Planning on-site work times.