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This page covers your customers’ personal data. Once it leaves Digital Florists — as an export, an email, or a shared file — how it’s stored, shared, and deleted is down to you and your shop’s own data protection adviser. How we handle data on your behalf is set out in your agreement with us and in our Privacy Notice.
Every time a customer fills in one of your enquiry forms, their details land in your submissions list. This is your inbox for new leads — where you review what came in, keep track of who you’ve contacted, and turn promising enquiries into events.

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The submissions list

Every enquiry gathers in one submissions inbox, and each form also has its own page. A count appears in the menu while enquiries are waiting, and clears as you open them. You can see at a glance:
  • The customer’s name and email
  • When they submitted
  • Their current status
  • A preview of key details (event date, type, budget if mapped)
Submissions are paginated (20 per page) and you can filter by status to focus on what needs attention.

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Submission statuses

Every submission follows a simple workflow:
  • New — just arrived, hasn’t been looked at yet.
  • Viewed — you’ve opened and read it (this happens automatically when you click into it).
  • Contacted — you’ve reached out to the customer (mark this manually so your team knows).
  • Converted — the submission has been turned into an event (set automatically when you create an event from it).
  • Archived — dealt with or no longer relevant, cleared from your active list.
You can filter the list by any of these statuses. The status counts at the top tell you how many submissions are in each state.

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Viewing a submission

Click any submission to see the full details:
  • Every field the customer filled in, laid out clearly
  • Any files they uploaded (inspiration photos, mood boards)
  • The form version that was active when they submitted (so you know exactly what questions they answered, even if you’ve since changed the form)
  • Quick actions to update the status or convert to an event
When you open a submission for the first time, it’s automatically marked as “Viewed”.
If you change your form after someone submits, their submission still shows the original questions and layout they saw. You’ll always know exactly what the customer was asked.

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Section headings

If your form uses Section Header fields, those headings come through with the enquiry. You’ll see them on the submission detail with the relevant answers grouped underneath, and again in the notification email your team receives. In the email, a heading with nothing answered beneath it is left out. If a customer skipped every question in a section, that section’s heading won’t be in the email. Uploaded files aren’t listed in the notification email. Open the submission to see them.

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Printing submissions

Need a paper copy for a consultation? Click Print Responses at the top of the submissions list to open a printable summary of every submission in your current view. Filter by status first to narrow what’s printed — for example, set the filter to New to print just the latest enquiries. The printed view shows each customer’s name, email, event date, event type, and budget (where mapped). For the full set of answers a customer gave, open the submission and use your browser’s print option.

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Status workflow tips

  • Mark submissions as “Contacted” after you’ve called or emailed the customer — this keeps your team aligned on who’s been followed up.
  • Archive submissions you’ve decided not to pursue, or old enquiries that have gone cold.
  • Use the status filter to see only “New” submissions when you sit down to follow up.
Check your submissions inbox daily. Quick follow-up is the best way to convert enquiries into bookings — the sooner you respond, the more likely a customer is to choose you.

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Common questions

The submission is automatically marked as “Viewed” so you and your team can tell which enquiries have been looked at and which are still waiting.
Yes. You can update the status at any time. For example, if you accidentally mark something as “Contacted” before you’ve reached out, you can set it back to “Viewed” or “New”.
A submission is marked as “Converted” automatically when you create an event from it. This tells you that the enquiry has been turned into an active booking you’re working on.
There’s no delete option on the submissions list or on an individual submission. Archive the ones you no longer need — that clears them from your active list and keeps the record. If an enquiry needs removing altogether, for example because the customer has asked you to erase their details, contact hello@digitalflorists.com.

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What’s next?

Converting Enquiries

Turn a submission into a full event with pre-filled details.

Building Your Form

Choose fields, set requirements, and design your enquiry form.

Form Settings

Configure notifications, styling, and conversion mapping.

Creating an Event

Step-by-step guide to setting up a new event from scratch or from an enquiry.
Last modified on August 18, 2026