This page covers features gated by Admin-tier permissions — typically Settings access. Admins have these by default; your administrator can adjust who has them in Settings > Team.
Notifications vs Automations
Both can send an email or SMS to a customer. The difference is who decides when.
A useful way to think about it. Notifications are the messages Digital Florists already knows how to send for you — you just turn them on and check the default wording. Automations are the messages only you know you want, so you build the rule from scratch.
The two can overlap. If the built-in Order Confirmed notification doesn’t quite fit your workflow, you can leave it off and build an automation that fires on the same event with your own wording and conditions. Most shops use both — notifications for the standard customer journey, automations for the bits unique to their business.
Why didn’t the customer get their email?
Before checking either logs page, work out which system was meant to send the message.1
Was it a built-in event?
If the message was a standard one — order confirmed, out for delivery, ready for collection, invoice sent — it’s a notification. Check Notifications Logs.If the message was something you set up yourself — a custom reminder, a follow-up, anything not in the event reference — it’s an automation. Check Automations Logs.
2
Open the matching logs page
Each logs page shows whether the message was Sent, Failed, or Blocked, with a plain-English reason. That answers the question 90% of the time.
3
Still not sure?
Open the order itself and look at its notification section. It lists every message sent for that order, with its status and timestamp — across both notifications and automations.
Notification didn’t send? Common causes include the customer being opted out, the order having notifications silenced, the notification being switched off, or the email address being invalid. The Notifications Logs page has a full troubleshooting table.
What’s next?
Notifications
Turn on the built-in emails and texts, edit their wording, and control who receives them.
Automations
Build your own rules — send messages and create tasks when the conditions you choose are met.
Notifications Logs
Check whether a built-in notification was sent, failed, or blocked.
Automations Logs
See what your custom automations have done and troubleshoot failures.