This page covers features gated by Manager-tier permissions. Managers and Admins have these by default; your administrator can adjust who has them in Settings > Team.
What you’ll see
For each area in your catchment, the breakdown table shows:
Above the table you’ll find two charts: Top areas by direct orders (highest non-integration volume) and Integration mix by area (each area’s split of direct vs integration orders). Stat cards at the top summarise total orders, direct orders, gross sales, integration share, and the share of orders that couldn’t be placed in an area.
Filtering and exporting
The filter card sets the scope of the whole page:- Date range — defaults to year-to-date; change to any span of up to two years.
- Date basis — fulfilment date or created date.
- Area basis — group rows by town/area, postcode area, or county.
- POS orders — include or exclude till sales.
- Locations — limit to one or more of your shops.
- Integrations — narrow to specific integration sources.
- Order sources — narrow to the order sources present in your data.
- Fulfilment methods — delivery, courier, or relay.
- Order types — gift, funeral, corporate, or event/wedding. Leave empty to include all.
How orders are mapped to areas
Orders are grouped by the delivery address on the order. Orders without a usable address sit in the Unknown areas stat at the top of the page; if a chunk of orders couldn’t be placed, a warning banner appears with the order count. Use the POS orders filter to remove till sales from the area breakdown if you only want delivery-fulfilment orders.Common questions
Why does an area show fewer orders than I expected?
Why does an area show fewer orders than I expected?
Check the POS orders filter — if you’ve excluded till sales they won’t appear in any area row. Also check Order sources and Integrations in case you’ve narrowed the scope.
Can I see this for events as well?
Can I see this for events as well?
By default the report covers every order type. Use the Order types filter to narrow to gift, funeral, corporate, or event/wedding.
How granular is the area breakdown?
How granular is the area breakdown?
Use the Area basis selector to group rows by town/area, postcode area, or county. A drill-down to postcode sector (e.g., SW1A 1) isn’t available.
What does the Unknown areas stat mean?
What does the Unknown areas stat mean?
Orders without a usable delivery address (or with partial address data) couldn’t be placed in a specific area. The Unknown areas stat shows how many, and the row-level Area data column flags individual rows as Complete, Partial, or Unknown.
What’s next?
Peaks
See your busiest days and times.
Insights
Customer and product leaderboards.