Peak Reporting

Floristry is seasonal. Valentine’s Day, Mother’s Day, and Christmas are some of your biggest weeks of the year. Peak reporting helps you compare these busy periods year-on-year so you can plan stock, staffing, and logistics ahead of time.

​

How it works

Pick a period to analyse and a comparison to measure it against. The period is either a predefined peak or a custom date range. The comparison is the previous year, the previous period, custom dates, or nothing.

​

Predefined peaks

Select a peak period and a year, and your dashboard shows you everything that happened during that window: orders, revenue, products sold, customer behaviour, and more. It also compares each day against your average daily performance for the rest of the year, so you can see how much busier you were. Covers the major UK and international floral peaks: Valentine’s Day, International Women’s Day, Mother’s Day, International Mother’s Day, Father’s Day, Easter, Thanksgiving, and Christmas. Dates are calculated for you each year.

​

Custom comparison

Pick Custom dates… as the period and set a date range. Then set Compare against to Same dates last year (the default), Previous period, Custom dates, or No comparison. Named peaks can be compared too, with the same options minus Previous period (since the 5 days before a named peak isn’t a useful comparison). This is useful for comparing:

• This December vs last December
• A promotional week vs a normal week
• Any two periods you want to measure against each other

​

What you’ll see

​

Summary cards

At the top, you get the headline numbers for your selected period.

​

Volume impact

This shows how much busier each day of the peak was compared to a normal day. You’ll see ratios like “2.5x busier than average”, meaning you handled two and a half times your usual daily volume. The average is calculated from the rest of the year, excluding the peak period itself, so peak days are compared against your typical day rather than against themselves.

​

Charts and breakdowns

Peak reporting is split across four tabs. Each tab focuses on a different angle of the same peak window.

​

Overview

​

Customers & Sales

​

Products & Workload

​

Geography & Forecast

​

Forecasting

For predefined peaks, Digital Florists shows a forecast for the next year based on your year-on-year growth. You’ll see three bars side by side. The forecast compares this year against last year, dampens the growth rate, and caps the maximum projected growth so a single big year doesn’t skew the next one. If you don’t have data for the previous year, the growth rate falls back to zero and the forecast matches this year. This helps you plan how many stems to order, how many drivers to schedule, and how much stock to carry. Forecasts only appear on predefined peaks. Custom comparisons don’t include a forecast because arbitrary date ranges don’t have a natural “next year”.

​

Filtering

You can refine your peak analysis with several filters.

​

Printing

Click Print to get a print-optimised view of the full report, with a header showing the peak name and date range.

​

How the data is calculated

Peak reporting uses fulfilment dates, not order dates. An order placed on February 10 for delivery on February 14 counts as a Valentine’s Day order. Cancelled orders are excluded from every peak calculation. By default, only paid and partially paid orders are included. You can toggle unpaid orders on if needed. The “average day” baseline is calculated from the same year, excluding the peak period itself and applying the same filters you’ve selected.

​

Common questions

​

What’s next?