Skip to main contentData beats intuition. The Analytics module gives you real-time insight into your shop’s financial health, helping you spot trends before they become problems.
The Dashboard
The main overview gives you a “Pulse Check” on the business.
- Gross Revenue: Total sales including tax (
Gross = Net + Tax).
- Order Count: Volume of jobs processed.
- Average Order Value (AOV): Are customers spending more or less than last month?
Peak Reporting
Floristry is seasonal. Digital Florists includes specialized Peak Reports for comparison.
- Logic: Compares “Valentine’s Week 2024” vs “Valentine’s Week 2023”, aligning the dates (e.g., shifting to match the day of the week).
- Usage: Use this to plan your buying. If you sold 500 Reds last year, buy 550 this year.
- Best Sellers: See exactly which bouquets are moving.
- Dead Stock: Identify items that haven’t sold in 90 days so you can discount them.
- Margin Analysis: A heat-map showing which products are actually making profit vs those that are busy-work.
Drill-Downs
Click any graph to drill down into the data.
- By Source: Website vs Phone vs Walk-in.
- By Staff: Who is taking the most orders?
- By Zip/Postcode: Where are your customers coming from? (Useful for targeting flyers).
The Analytics dashboard gives you a live pulse on your florist business.
Product Insights
- Most Ordered Products: See exactly what is selling best.
- Designer Performance: Track which florists are selling the most “Designer’s Choice” items.
- Orders Added: Who is taking the most orders?
- Average Order Value: Identify staff who are successfully upselling.
- Upsell Leaderboard: Specific tracking for upsell items (e.g., chocolates, teddy bears).
- Task Completion: Who is the most productive driver or florist?
Exporting Data
For deeper analysis, you can export raw data to CSV for use in Excel or QuickBooks. 
