The Proposal Builder is the engine room of your events business. It combines visual flair with rigorous financial calculation to ensure every job is both beautiful and profitable.
Recipe-Based Pricing
Digital Florists uses a “Bottom-Up” pricing model. You don’t guess a price; you build it.
- Add Item: Create a “Bridal Bouquet”.
- Build Recipe: Add ingredients (e.g., 10x White O’Hara Roses, 5x Eucalyptus).
- Calculate: The system pulls the live buy-price from your inventory, adds your Profit Margin (e.g., 300%), and suggests a retail price.
Protect Your Margins: If the price of Roses goes up next week, the system flags this in the Shopping List, warning you that your margin has dropped so you can adjust the quote or substitution.
Building the Quote
Quotes are organized into Groups (e.g., “Bridal Party”, “Ceremony”, “Reception”) for clarity.
Visuals & Mood Boards
Clients buy with their eyes.
- Item Photos: Upload reference images for specific items (e.g., “Inspiration for Arch”).
- Palette: The event’s colour palette is displayed alongside relevant flowers to show cohesion.
Labour & logistics
Don’t forget the hidden costs.
- Labour: Add an estimated hour count. The system calculates the cost based on your shop’s hourly rate.
- Setup/Teardown: Add explicit line items for delivery and 2AM collection fees.
Templates
Stop re-typing the same quote.
- Save as Template: If you often sell a “Micro Wedding Package”, save it.
- Load Template: Apply it to a new event in one click, then just tweak the flower counts.
Sending the Proposal
Once finished, click Publish.
- Client Portal: Email the link. The client sees a mobile-responsive website.
- PDF: Generate a formal PDF for traditional filing.
- Expiry: Set an expiration date to protect against next year’s price rises.
