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Proposals are how you share your vision and pricing with clients. Each proposal is a branded online document packed with photos, a clear pricing breakdown, and your terms and conditions. You design it once, send a link, and your client can review, accept, and pay their deposit — all from their phone or computer.

The proposal designer

The proposal designer is where you build out each section of your proposal. Think of it like assembling a mini website for your client — you choose what to show, write your message, upload photos, and arrange everything so it looks just right.

Hero / Introduction

This is the first thing your client sees when they open the proposal. You can set a background image, add a title, and write a short welcome message to greet them. It sets the tone for the whole document, so pick a photo and message that match the feel of the event.

Venue

Show off the venue with photos and details. If you’ve already added a venue to the event, those details pull in automatically. This helps your client picture exactly where the flowers will go.

Moodboard

Upload inspiration photos to create a gallery your client can browse. This is a great place to share reference images, colour palettes, or examples of similar work you’ve done before. It gets everyone on the same page about the overall look and feel.

Arrangements

This is the heart of the proposal — a pricing breakdown with photos for each item or group. Your client sees exactly what they’re getting (bridal bouquet, table centres, ceremony arch, and so on) along with the cost for each piece. You can organise items into groups like “Bridal Party” or “Reception” so everything is easy to follow.

Terms & Conditions

Add your terms and conditions at the end of the proposal. When your client accepts the proposal, they agree to these terms, so make sure they cover things like payment schedules, cancellation policies, and any other important details.

Customising sections

You have full control over what appears in your proposal and how it’s arranged:
  • Reorder sections by dragging them into the order you want.
  • Show or hide sections — if you don’t need a moodboard for a particular event, just turn it off.
  • Add your own content to any section with text, photos, or a mix of both.
Every proposal can be different, so you can tailor the layout to suit each client and event.

Choosing a theme

Your proposal uses a theme that controls the overall look and feel — things like layout style, spacing, and visual tone. The default theme is “romantic-garden”, but you can browse other themes and switch to one that better fits your brand or the event style.

Style overrides

Even after picking a theme, you can fine-tune the details. Use style overrides to change:
  • Fonts — pick a heading and body font that match your brand.
  • Colours — set your own accent colours, background tones, and text colours.
These overrides sit on top of your chosen theme, so you get a consistent base look with your personal touches layered in.

Template variables

Template variables are placeholders that automatically fill in with real details when your client views the proposal. You type them into any text field using double curly braces, and the system swaps them out for the actual values. Here are the variables you can use:
VariableWhat it shows
{{client.first_name}}The client’s first name
{{client.full_name}}The client’s full name
{{event.date}}The event date (short format)
{{event.date.long}}The event date (long format, e.g. “Saturday, June 15, 2026”)
{{venue.name}}The venue name
{{company.name}}Your company name
{{proposal.title}}The title of the proposal
Use template variables to personalise your introduction. For example, write “Dear {{client.first_name}}, we’re so excited to share our ideas for your big day at {{venue.name}}!” and each client will see their own name and venue filled in automatically.

Proposal settings

Before you publish, check the settings panel to control how your client interacts with the proposal:
  • Show or hide pricing — turn off prices if you want to walk through costs on a call first.
  • Require an access code — add a layer of privacy so only people with the code can view the proposal.
  • Allow client comments — let your client leave notes and feedback directly on the proposal.
  • Company header style — choose how your logo and company name appear at the top.
  • Expiry date — set a deadline for how long the proposal stays valid. The default is 30 days.
The expiry date protects you from price changes. Flower costs can shift between seasons, so setting an expiry means you won’t be locked into old pricing months down the line. You can always extend it if you need to.

Attaching photos

You can attach photos to individual items and to groups. Item photos show your client what a specific arrangement looks like, while group photos can set the scene for a whole area (like a wide shot of a reception setup). Good photos make a huge difference — clients are much more likely to accept a proposal when they can see what they’re getting.

Using templates

If you often quote for similar events (like a “Small Wedding Package” or “Corporate Table Centres”), save your proposal as a template. Next time, load the template, adjust the quantities and flowers, and you’ve got a new quote in minutes.

Publishing and snapshots

When you publish a proposal, the system takes a snapshot of all the quotation data at that moment — prices, items, quantities, photos, everything. This frozen version is what your client sees. If you make changes to the quotation after publishing, those changes won’t show up in the sent proposal. Your client keeps seeing the version you published. To share your updates, you need to republish the proposal, which creates a new snapshot with the latest data. This means you can safely tweak and adjust your quotation behind the scenes without worrying about your client seeing half-finished changes.

Common questions

Yes. You might send an initial proposal and then a revised version after a consultation. The client portal always shows the latest published version, so your client won’t get confused by outdated quotes.
The event status updates to Quote Accepted and any hire items are reserved for that date. You’ll get a notification straight away so you can follow up on the deposit.
Yes. Publishing freezes a snapshot of your quotation. If you update prices, add items, or change photos after publishing, you need to republish for your client to see those changes.
Yes. You can adjust individual item prices or add a discount line to the proposal. The total updates automatically so your client sees the final amount.

What’s next?

Sending Proposals

Learn how to send your proposal to clients by email, text, or portal link.

Client Portal

See what your client experiences when they open their proposal.

Quotation Builder

Build itemised quotes with recipe-based pricing.

Recipes

Create recipes to accurately cost your flower arrangements.
Last modified on March 11, 2026