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Promotions let you create discount codes that customers can use when ordering. Use them for seasonal campaigns, loyalty rewards, or to drive sales during quieter periods.
Promotions list showing active and expired discount codes

Creating a discount code

Go to Settings > Promotions and click Create Promotion.
1

Set the code

Enter a memorable code your customers will type at checkout (e.g., SPRING20, WELCOME10, FREEDELIVERY).
2

Choose the discount type

Pick how the discount works:
  • Percentage takes a percentage off the order (e.g., 20% off)
  • Fixed Amount takes a set amount off (e.g., £10 off)
  • Free Product adds a specific product to the order at no charge
3

Set conditions

Control when the code can be used:
  • Minimum order value (e.g., only valid on orders over £40)
  • Date range (e.g., 1st to 14th February for Valentine’s)
  • Free product variant (for Free Product promotions, choose which variant is added to the order)
  • Apply to fulfilment (optionally reduce the delivery charge as well as the product price)

Managing promotions

Promotions are controlled by their date range:
  • If the current date is between the start and end dates (or no dates are set), the code is active and can be used
  • If the end date has passed, the code is expired and is no longer valid
  • To remove a promotion early, delete it from the list
Once a promotion has been used on an order, it can no longer be edited.
Share your discount codes through email campaigns. You can use Exports to download customer lists for targeting specific groups.

Common questions

Only one discount code can be applied per order. If you want to offer a combined deal, create a single code that covers everything.
Yes. When creating an order manually, you can apply any active promotion code during the pricing step.

What’s next?

Products

Manage your product catalogue and pricing.

Orders

See how discounts appear on orders.
Last modified on May 14, 2026