Your Products are the sellable items in your shop (e.g., “Mother’s Day Bouquet”). The system links these retail items to your buying ingredients to ensure every sale is profitable.
Product Structure
Digital Florists uses a Variant system to handle sizes.
- Parent Product: “The Red Rose Handtie” (Holds the description and general photos).
- Variants: “Standard”, “Large”, “Luxury” (Each has its own price and specific recipe).
SEO Tip: Grouping variants under one parent product is better for Google SEO than creating three separate pages for the same bouquet.
Recipes & Margins
The most powerful feature of the system is the Recipe Builder. By telling the system what stems are in a bouquet, you unlock financial intelligence.
- Open Variant: Click on “Standard Size”.
- Add Ingredients: Link it to 12x Red Naomi (Stem) from your ingredient library.
- Automatic Costing: The system calculates the Real Cost of the bouquet based on today’s flower prices.
- Live Margin: It shows your exact profit margin (e.g., 340%). If flower prices rise, this margin turns red, alerting you to increase the price or change the recipe.
Advanced Settings
- Age Verification: Toggle this ON for Champagne or Wine. The driver application will prompt for ID upon delivery.
- Virtual Products: Use this for Workshops or Gift Vouchers. It disables shipping calculations at checkout.
- Tax Codes: Assign reduced tax rates (e.g., for certain food items) if your local laws support mixed-tax carts.
Visibility & Occasions
- Occasions: Tag products with multiple occasions (e.g., “Birthday”, “Romance”). The website will automatically cross-list them in relevant categories.
- Scheduling: You can set a “Visible From” and “Visible Until” date. Perfect for automating your Christmas range launch.
Your Product Catalogue drives both your website and your Point of Sale.
Creating a Product
- Navigate to Storefront > Products.
- Click Add Product.
- Name: The customer-facing name (e.g., “The Classic Rose Dozen”).
- Category: Grouping for reports and website navigation (e.g., “Romance”, “Sympathy”).
Product Options (Variants)
Most floral products come in sizes. In Digital Florists, these are called Variants.
- Small / Medium / Large: Create a variant for each price point.
- Pricing: Set the Gross Price (inc. tax). The system auto-calculates the Net price.
- Images: Upload specific images for each size to help customers choose.
Ingredients & Recipes
For strict stock control, you can link Ingredients to each variant.
- Example: A “Medium Red Rose Handtie” variant consumes “12x Red Naomi Roses” + “5x Pistach Foliage”.
- Result: When you sell the bouquet, the system automatically deducts the individual stems from your inventory.
Managing Availability
- Active: Visible on website and POS.
- Hidden: Useful for seasonal items (e.g., Valentine’s only) that you don’t want to delete.
- Out of Stock: You can toggle this manually, or let the system handle it based on ingredient stock.