Products

Products are the items you sell, whether that’s a hand-tied bouquet, a potted plant, a vase, or a gift card. Each product in your catalogue can have multiple variants (sizes like Standard, Large, and Luxury), each with its own price and recipe. Product and category management lives in the dashboard. The Digital Florists App is for the shop floor and the road: viewing orders, marking them ready, scanning, and managing tasks. To edit products, recipes, or categories, use the dashboard on a computer or tablet browser.

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Product structure

Each product can have several sizes (variants), so one bouquet listing covers Standard, Large, and Luxury without duplicating the description or photos:

• Product: “Red Rose Hand-Tied” (holds the description, photos, and general details)
• Variants: “Standard” at £35, “Large” at £50, “Luxury” at £75 (each with its own price and recipe)

This keeps your catalogue tidy. Instead of three separate products for the same bouquet, you have one product with three sizes.

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Adding a product

Set up at least one category before you add products. Every product must belong to a category to save, so it’s worth deciding how you want to group your range first. See Product categories below.

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Recipes and margins

Recipes tell Digital Florists what goes into each arrangement. Once a variant has a recipe you get:

• Accurate cost prices based on real ingredient costs from your inventory
• Live profit margins that update when ingredient prices change
• Pick list integration, so the dashboard can tell you what stems to pull each morning
• Early warnings if your margin drops below a healthy level because a supplier raised their prices

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Pricing a variant: forwards or backwards

Once a variant has stems on it, you can price it two ways. Work forwards (the default): add your stems and labour, and Digital Florists works out the price for you. The customer-facing price updates automatically from the ingredient selling price plus labour, so the price field stays read-only while it does the sums. Work backwards from a price: if you already know what you want to charge, click Lock retail price and type the price in yourself. Digital Florists then shows you a Target net for your ingredients, an approximate stem count to aim for, and a marker telling you how far your current stems are over or under that target. Add or remove stems until you land where you want to be. Click Unlock price to hand the maths back to Digital Florists.

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Product categories

Categories let you organise your products into groups like Bouquets, Plants, or Add-ons. They appear as tabs on the order screen and the Point of Sale, making it easy to browse your range. A product can belong to up to 5 categories, and one must be marked as the primary category. The primary category is the main one used for filtering and display. When importing via CSV, the first category listed becomes the primary. A few things to know about categories:

• Independent per channel — each category has separate visibility toggles for the order screen and the POS. Your POS categories can be completely different from your order screen categories. Some shops sell different things at the till than they do for phone or web orders.
• Subcategories: categories can be nested (e.g., Flowers > Roses, Flowers > Seasonal). This helps organise large catalogues without creating dozens of top-level tabs.
• Master search: the search bar searches across every category, so you can find a product by typing part of the name even when the catalogue is large.
• Start simple: you can put everything into one category to begin with and reorganise later. There’s no need to set up a complex category structure before you’re ready.
• Change later by upload: if you want to reorganise your categories down the line, you can do it in bulk via CSV import rather than editing each product individually.

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Setting up POS-only categories

For the till, you’ll often want categories that don’t appear on your order screen, like “Cut Flowers”, “Plants”, or “Flower Sales” for walk-in customers buying something generic. To set this up:

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Product settings

Each product has additional settings you can configure:

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Virtual products (gift cards)

Set Product type to Gift card when a product should issue gift card credit instead of representing a standard product. Once a sale is paid, Digital Florists issues one card per unit for the price paid. You can set this on the product form or update several products through the optional Product Kind import column. See Gift Cards for setup, redemption, printing, and lifecycle details.

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Product code

A code that links a product in Digital Florists to the same product on your website. When an order comes in from your website, this code identifies which product was sold so it appears correctly on your dashboard. When Stock control is enabled on the variant, web orders matched by the product code also decrement that variant’s stock. You can set codes individually (edit the product, then enter the code in the Product code field) or in bulk via CSV import.

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Barcodes

Every product has a barcode that you can print for use with a barcode scanner at your POS. This speeds up checkout: staff scan instead of searching. At the till, you can scan a barcode instead of searching, and the matching size is added straight to the basket. See Point of Sale for how scanning works on the shop floor.

• Individual: edit a product and click Download barcodes to get a barcode for each variant
• Bulk labels: select multiple products from the product list, click Actions > Print Barcode Labels to print them on your label printer
• Bulk sheet: select products and click Actions > Print Barcode Sheet to get an A4 page of barcodes (useful if you don’t have a label printer)
• By category: go to View Categories, open a category, and click Print Barcodes to get an A4 sheet of every product in that category

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Importing products

If you have a lot of products to add, for example a full cut flower list or a seasonal range, you can import them in bulk using a CSV file instead of creating them one by one. The import wizard walks you through every step and shows you a full preview before anything is saved. Go to Settings > Storefront > Products, click Options in the top right, and choose Import Products to get started.

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Stock control

If you want Digital Florists to track how many of a product you have in stock, enable Stock control on the variant. Your dashboard will:

• Show a stock level on each variant
• Decrement the count when an order line for that variant is added
• Flag the variant as Out of Stock when the count hits zero

For more on managing stock levels, see Inventory.

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Common questions

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What’s next?