This page covers features gated by Admin-tier permissions — typically Settings access. Admins have these by default; your administrator can adjust who has them in Settings > Team.
How the providers compare
| Provider | Send out | Receive in | Status sync | Setup route |
|---|---|---|---|---|
| Direct2Florist | Yes | Yes | Two-way | In-app enrolment at Settings > Direct2Florist |
| Interflora Partner Service | Yes (GB and IE recipients only) | Yes, through Connect | Two-way | Credentials in Settings > Integrations, intake via Connect |
| eFlorist | No | Yes, through Connect | None (intake only) | Connect desktop app, no Settings tile |
Direct2Florist is a true in-platform relay; orders move through Digital Florists end-to-end. Interflora and eFlorist intake works through Connect: the desktop companion app reads the make-up sheet PDFs as they arrive and brings them into your dashboard.
Looking for Send to a Friend? Send to a Friend is a peer-to-peer link between two florists who already know each other and both use Digital Florists. It isn’t a third-party network. See Send to a Friend under Customer programmes for the full guide.
Direct2Florist
Direct2Florist (D2F) is a two-way relay network. You can send orders out to D2F’s florist network and receive D2F orders into your dashboard, even if you aren’t enrolled as a receiving florist on the network.What it does
- Send orders out. Pick a D2F florist for the delivery address from inside the order, choose a product from D2F’s network catalogue, and the order is sent over with the customer’s details and any instructions you added.
- Receive orders in. D2F-sourced orders arrive on your dashboard as Unconfirmed. Confirming, fulfilling, or cancelling pushes the status back to D2F.
- Browse florists and products. When you’re sending out, you can look up which D2F florists cover the recipient’s address on the delivery date and what products they offer.
- Delivery photos. When you mark a D2F order delivered, any photos attached to the order are sent back to D2F as proof of delivery.
- Service fee handling. If the D2F order includes a relay service fee, it’s kept separate from product lines on the order.
- Funeral metadata. When the order has a funeral date and time, that information is added to the instructions on every line so the receiving florist sees it.
Required details
| Field | Required | Notes |
|---|---|---|
| Member Code | Yes | The Direct2Florist member code D2F give you when you enrol. |
| Florist Shop ID | No | Optional. If left blank, Direct2Florist fills it in for you from the enrolment response. |
Setting up
Open the Direct2Florist setup page
Go to Settings > Direct2Florist. This is a dedicated enrolment form, not the standard integration tile.
Submit the enrolment form
Most fields are prefilled from your shop’s location and contact details. Check them, fill in anything missing, and submit.
Receive your D2F credentials
Direct2Florist creates your account and sends you a member code, florist ID, and a one-time password for the D2F control panel.
Available to every shop. There’s no allow-list or plan gating on Direct2Florist. Any shop can enrol straight from Settings.
Interflora Partner Service
Interflora Partner Service (IPS) is the sending side of Interflora. You send your own local orders to the Interflora network for fulfilment outside your delivery area. The incoming side (orders Interflora send to you) is handled separately by Connect.What it does
- Send orders out to Interflora when the recipient is in GB or IE. Orders for other countries are skipped.
- Delivery confirmation comes back from Interflora, including delivery photos when available, and the order moves to fulfilled automatically.
- QR code for the Interflora order is stored on the order so you can reference it.
- Anonymise customer details. An optional setting that replaces your customer’s name, email, and phone with generic placeholders on outbound calls. Recipient details are never anonymised.
Required details
| Field | Required | Notes |
|---|---|---|
| Interflora Florist Number | Yes | Your Interflora florist number. |
| API Key | Yes | The Interflora Partner Service API key supplied by Interflora. |
| Anonymise customer details | No | Tick to replace the sender’s name, email, and phone with placeholders on outbound orders. |
Setting up
Decide on anonymisation
Tick Anonymise customer details if you’d rather not send your customers’ contact details over the API. Recipient details still go through so Interflora can deliver.
Recipient country matters. Interflora Partner Service only accepts GB and IE recipient addresses through this integration. Orders to other countries are skipped silently. Use Direct2Florist for international.
Receiving Interflora orders
Incoming Interflora orders come through the Florist Hub make-up sheets, which Connect reads and brings into your dashboard. See Connect for Interflora for the setup. Connect intake is independent of the Partner Service credentials above. You can run one without the other.eFlorist
eFlorist is intake-only. Connect reads eFlorist make-up sheet PDFs as they arrive and creates orders in your dashboard. There’s no outbound path back to eFlorist from Digital Florists. Acceptance, decline, and status updates still happen through eFlorist’s own portal.What it does
- Receive orders in from eFlorist by parsing the make-up sheet PDF. Customer, recipient, address, items, add-ons, card message, special instructions, and the sending florist are all pulled from the PDF.
- Auto-assign by florist number. If a Location’s external IDs include the eFlorist florist number, the order is assigned to that location.
- Auto-pick a delivery slot. Orders pick Eflorist AM, Eflorist PM, or plain Eflorist based on the delivery time on the sheet. The slot is created if it doesn’t already exist.
- Funeral handling. If the occasion is Funeral, Digital Florists tries to pull a deceased name from the recipient line and attach it to the order note.
Setting up
There’s no eFlorist tile in Settings > Integrations. Set it up from the Connect side instead.Install Digital Florists Connect
On the machine that prints eFlorist make-up sheets, install Connect. Pair it with your shop using the token shown on Settings > Integrations.
Set Connect to watch for eFlorist PDFs
Configure Connect to pick up eFlorist make-up sheet PDFs as they’re produced.
Map florist numbers to locations
For multi-location shops, add the eFlorist florist number to each Location’s external IDs so incoming orders land at the right shop.
Intake only. eFlorist orders go one way: in. Accept, decline, and status updates still happen through eFlorist’s own portal.
Common questions
Which relay should I use?
Which relay should I use?
If you’re enrolling fresh to a network, Direct2Florist is the most complete in-platform option. It’s two-way, available to every shop, and you don’t have to be a receiving florist to send. Use Interflora Partner Service if you’re already an Interflora member and want to send through their network.
Do I need to be a receiving florist on a network to send orders?
Do I need to be a receiving florist on a network to send orders?
For Direct2Florist, no. You can send out without being enrolled as a receiver. For Interflora Partner Service, you need your own Interflora membership and API credentials.
Why don't my Interflora orders look like Direct2Florist orders?
Why don't my Interflora orders look like Direct2Florist orders?
They take different routes. Direct2Florist runs through the Settings integration end-to-end. Interflora and eFlorist orders arrive into your dashboard through Connect reading the make-up sheet PDFs, so Connect is what’s doing the work, not a relay-network credential.
What happens if a relay send fails?
What happens if a relay send fails?
The order stays on your dashboard and the integration retries. If you can’t see what went wrong, get in touch with support.
Can I switch between relay providers per order?
Can I switch between relay providers per order?
Yes. When you’re creating an order, the relay provider is a per-order choice. Pick whichever network is the best fit for that delivery.
What’s next?
Website integrations
Pull orders from Shopify, WooCommerce, and other shop platforms onto your dashboard.
Connect
The desktop app that brings Interflora and eFlorist make-up sheets into your dashboard.
Send to a Friend
The peer-to-peer link between two Digital Florists shops.
Integrations overview
Every integration category: website, courier, payment, relay, and accounting.