Relay integrations

Relay is for florist-to-florist orders: send an order to another florist when the delivery address is outside your area, and receive orders that other networks relay to you. Relay order intake is included with Orders. Direct2Florist is the relay network you set up here in Settings. Orders that Interflora and eFlorist relay to you arrive through Digital Florists Connect instead, so those are covered on the Connect pages.

​

Direct2Florist

Direct2Florist (D2F) is a two-way relay network. You can send orders out to D2F’s florist network without being enrolled as a receiving florist yourself. Receiving D2F orders is separate: those only start arriving once D2F enrol your shop as a receiving florist on their network.

​

What it does

• Send orders out. Pick a D2F florist for the delivery address from inside the order, choose a product from D2F’s network catalogue, and the order is sent over with the customer’s details and any instructions you added.
• Receive orders in. D2F-sourced orders arrive on your dashboard as Unconfirmed. Confirming, fulfilling, or cancelling pushes the status back to D2F.
• Retail price on the line. When an incoming item’s retail price differs from the network price, the retail price is noted on the order line, so pricing is clear at a glance.
• Browse florists and products. When you’re sending out, you can look up which D2F florists cover the recipient’s address on the delivery date and what products they offer.
• Delivery photos. When you mark a D2F order delivered, any photos attached to the order are sent back to D2F as proof of delivery.
• Service fee handling. If the D2F order includes a relay service fee, it’s kept separate from product lines on the order.
• Funeral details. When the order has a funeral date and time, that information is added to the instructions the receiving florist sees.

​

What an order you send costs

Choose the receiving florist and the delivery charge on the order comes from that florist, so you don’t pick one of your own delivery options for a Direct2Florist order. Where that florist adds a charge of their own, it shows as Extra delivery charge beside their name and address. The network’s service fee sits on its own line on the order, so it stays separate from the flowers.

​

Checking a send Digital Florists couldn’t confirm

Now and then you send an order and no answer comes back from the network, so nobody can be sure the receiving florist has it. The order page then asks you to check Direct2Florist, and you can’t change the order until you’ve recorded what you found. Open your Direct2Florist account and match the recipient, the delivery date and the total against the order in front of you. Then pick one of the two buttons on the order:

• No matching order found: confirm it and the order is released, so you can send it again in the normal way.
• Matching order found: enter the Direct2Florist order reference exactly as Direct2Florist shows it and click Record reference. The order counts as sent from then on and can’t be sent to the network again.

​

Orders waiting for you on the dashboard

Look at your dashboard and any relay order needing a person is in the Relay send alerts panel, with a count in the heading. Click Retry send on a row that just needs another go. Where the send couldn’t be confirmed you get Review & resolve instead, which opens the order at the check above.

​

Required details

​

Setting up

Go to Settings > Advanced > Direct2Florist. The request form on the right is filled in from your Shop details, so check the contact name, address, phone number and email and correct anything that’s out of date. Tick the consent box, click Submit to Direct2Florist, and their team contacts you to activate sending. Direct2Florist then create your account and send you a member code, a florist ID and a one-time password for the D2F control panel. Once they confirm your enrolment, the integration turns on and a Direct2Florist delivery option is set up for the orders they send you. The page then shows Connected with your member code and an Open control panel button, and sending is available. Receiving only starts once D2F enrol your shop as a receiving florist on their network.

​

Receiving relayed orders from Interflora and eFlorist

Incoming Interflora and eFlorist orders don’t use a Settings tile. They come in through Digital Florists Connect, which reads the make-up sheets as they arrive and creates the orders on your dashboard.

​

Interflora

Incoming Interflora orders come through the Florist Hub make-up sheets, which Connect reads onto your dashboard. See Connect for Interflora for the setup. Interflora Spain intake also runs through Connect; see Interflora Spain.

​

eFlorist

eFlorist is intake-only. There’s no eFlorist tile in Settings, so it’s set up through Connect: the desktop app reads the eFlorist make-up sheets as they arrive and creates the orders on your dashboard. Acceptance, decline, and status updates still happen through the eFlorist Portal. See Connect for eFlorist for the full setup.

​

Make-up sheets that didn’t become orders

Now and then a make-up sheet arrives that Digital Florists can’t read as an order. Your dashboard shows a Partner PDF Imports alert with how many are waiting and a Review failed imports button, and the same list sits at the top of Settings > Advanced > Integrations. Each row names the network the sheet came from, when it arrived, why it couldn’t be turned into an order, and a support code. Work through the three buttons on the row:

• Download PDF: open the original sheet and raise the order by hand if you need it today.
• Retry: have another go at reading it, once you’ve fixed what the reason points at.
• Dismiss: clear the row when you’ve dealt with it. The alert disappears once no rows are left.

​

Send to a Friend

​

Common questions

​

What’s next?