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Loyalty is a digital stamp card. One order earns one stamp, and when a customer’s card is full they get a set amount off a future order. There’s nothing for them to carry, because their card sits on their customer record and their code prints on their receipt.
This page covers features gated by Admin-tier permissions — typically Settings access. Admins have these by default; your administrator can adjust who has them in Settings > Team.
Set your scheme running before you tell customers about it. Nobody collects a stamp until you set the Status to Active. Check Minimum spend for a stamp and Stamps needed for a reward first, so the first stamps land on the rules you meant.

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Setting up the scheme

Go to Settings > Storefront > Loyalty. The settings sit in four cards, with a What customers get summary above them that describes your scheme back to you in plain words as you change it.
Customer loyalty settings with the Rose Garden Rewards scheme set to Active, earning rules for order types and minimum spend, a Snapshot showing 8 customers collecting and 1 reward waiting, and a Recent activity list of stamps collected.

The rules customers earn under on the left, and live collection numbers and recent stamps on the right.

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The scheme

  • Scheme name: what customers see on their receipt and in their reward email.
  • Status: Draft while you set up, Active once customers should collect, Earning paused to stop new stamps while rewards already earned can still be used, and Closed to stop everything.

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How customers collect

  • Which orders can earn?: leave it on Every order type, or choose Only the order types I tick and pick from Gift, Funeral, Corporate and Event.
  • Minimum spend for a stamp: how much an order has to come to before it earns. Leave it at 0.00 for no minimum. Only flowers and products count towards it, so delivery, fees and gift cards are left out.
  • Account customers can earn: whether trade and account customers collect stamps. Off to start with.
  • Relay and wire orders can earn: whether orders you take in from another florist collect stamps. Off to start with.
  • Website orders can earn: whether orders from your website collect stamps. On to start with.

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What they get

  • Stamps needed for a reward: how many stamps fill a card.
  • Reward value: what a full card is worth. It comes off flowers and products, not delivery or gift cards.
  • How you describe it to customers: the wording they read, for example £10 off a future order.

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Advanced

Most shops leave this card alone.
  • Minimum order to use a reward: the smallest order a reward can be spent on.
  • Rewards expire: off to start with, so a reward stays usable until it’s spent. Turn it on and enter Days to use a reward.
  • Customers can hold more than one reward: on to start with. Turn it off and a full card waits its turn until the reward they’re holding has been used.
When you change any of these rules, the change applies to orders from that point on. Stamps your customers have already collected and rewards they’ve already earned stay exactly as they are.

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How a customer earns a stamp

Take an order with the customer on it, then mark it delivered or collected and take the payment. The stamp lands once the order has been both fulfilled and paid in full. If you take the order back out of Fulfilled, the stamp comes back off until it’s settled again. Only the flowers and products on the order count towards your minimum spend. Delivery charges, fees and gift cards are left out of that figure. When a customer’s last stamp lands, their reward is recorded against their account ready for their next order.

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Loyalty codes and the reward email

Start a customer collecting and they get a short code of their own. You’ll see it print on their receipt, next to how many stamps they’ve collected so far. It also arrives in their reward email as text and as a picture their phone can scan. Go to Settings > Advanced > Notifications, turn on When a customer earns a loyalty reward, and a full card then emails the customer their reward and their code. If they lose that email, open their customer profile and click Email the reward again on the Loyalty tab. See Notifications for how notifications are switched on and who gets them.
Scanning a loyalty code doesn’t spend anything. It tells your till who the customer is, and your team still puts the reward on the order.

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Giving a reward to a customer

Open an order or start a sale with the customer on it, and the loyalty panel tells you what they’re holding. Click Redeem and the reward drops onto the order as its own Loyalty Reward line, so the money off is there in black and white on the order and on the invoice. A few things to know before you promise one across the counter.
  • Take any promotion off the order first, because a reward and a promotion can’t be used together.
  • Only one reward goes on an order.
  • If you’ve set a minimum order to use a reward, the button stays greyed out until the order reaches it.
  • If you take the reward line back off a saved order, the reward returns to the customer to use another time.
For how this looks at the till, see Point of Sale.

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Seeing how the scheme is doing

Open Settings > Storefront > Loyalty and look at the Snapshot panel on the right. It counts how many customers are collecting, how many cards are part way there, and how many rewards are waiting to be used. Recent activity underneath lists the latest stamps and rewards as they happen. To check one customer, open their profile and use the Loyalty tab. See Customers.

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Bringing an existing scheme across

Check these before you set the scheme to Active.
  • Punches come across one for one as stamps, so a customer on four punches is on four stamps.
  • Rewards already earned on a punchcard don’t come across. Honour any outstanding ones yourself.
  • Points balances are kept as a record on the customer’s Loyalty tab under Retired points balance, and the till can’t spend them.
If you’ve edited any of your order emails or texts by hand, open each one and replace its loyalty wording. Delete the old loyalty lines, then insert the current loyalty variables from the variable picker in the template editor. See Notification templates.

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Common questions

Open Settings > Storefront > Loyalty and check the Status. A scheme left on Draft or Earning paused collects nothing, so set it to Active. If the status is right, check the order’s type against Which orders can earn?, and check that its flowers and products reached your Minimum spend for a stamp.
Only if you turn on Rewards expire and give it a number of days. Left off, a reward stays usable until the customer spends it.
Yes. Set the Status to Earning paused and no new stamps are collected, while rewards customers already hold can still be handed over. Closed stops those too.
The stamp comes back off when the order leaves Fulfilled, and lands again if you reopen the order and settle it. A reward that had been spent on that order goes back to the customer.
No. It’s on their Loyalty tab as a record of what they’d collected under a points scheme. If you want to honour it, put the goodwill on their next order as a discount yourself.
No. Take the promotion off the order first, then apply the reward.

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What’s next?

Customers

Stamps, rewards and loyalty codes on a customer’s profile.

Point of Sale

Find a customer by loyalty code and take a reward off a sale.

Notifications

Turn on the reward email and choose who gets it.

Gift Cards

Sell gift cards alongside your stamp card.
Last modified on September 15, 2026