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The Loyalty Programme lets you reward customers who keep coming back. You can choose between two modes: points-based (earn and redeem points) or punchcard (earn stamps toward a reward).

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Choosing your loyalty mode

Go to Settings > Loyalty to pick the mode that suits your shop:

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Points mode

Customers earn points on their purchases and redeem them for discounts on future orders. Configure:
  • Earning rate: How many points customers earn per pound spent (e.g., 1 point per £1)
  • Redemption rate: How much each point is worth when redeemed (e.g., 100 points = £1 off)
  • Minimum redemption: The smallest number of points that can be redeemed in one go

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Punchcard mode

Customers earn a stamp (punch) with each qualifying purchase. After collecting enough stamps, they unlock a reward. This is simpler than points and easy for customers to understand — like a digital version of a paper stamp card.

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How customers earn rewards

Points mode: Points are earned automatically when a customer completes a purchase. Points are calculated on the order total after any discounts. Punchcard mode: Customers earn a punch with each qualifying purchase. Once they’ve collected enough punches, the reward is available to redeem. In both modes, the customer needs to be assigned to the order (either selected during order creation or logged in on the website) for their loyalty to be credited.

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How customers redeem rewards

When a customer has enough points or a completed punchcard, they can use their reward at checkout:
  • Online: They see their loyalty balance and can choose to apply it to the order
  • In-store: The POS shows the customer’s loyalty balance and lets you apply it

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Viewing loyalty information

You can see a customer’s loyalty balance, earning history, and redemption history on their customer profile.

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Common questions

This depends on your settings. You can set points to expire after a certain period of inactivity, or keep them indefinitely.
Yes. You can manually add points to a customer’s account for things like referrals or as a goodwill gesture.
Points are typically earned on product purchases only, not on gift card sales. This prevents double-earning when the gift card is later redeemed.

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What’s next?

Gift Cards

Sell gift cards alongside your loyalty programme.

Customers

View loyalty balances on customer profiles.
Last modified on March 11, 2026