Notification Templates & Branding

Every notification has a template that controls what it says. You can edit the subject line, the message content, and the overall look of your emails — all from Settings > Notifications.

This page covers features gated by Admin-tier permissions — typically Settings access. Admins have these by default; your administrator can adjust who has them in Settings > Team.

Editing a template

Open Notifications settings

Go to Settings > Advanced > Notifications.

Expand the event

Find the notification event you want to edit and expand it.

Open the Email or SMS template

Click into the Email or SMS template.

Edit the content

Update the subject line (email only) and message content.

Preview

Use the Preview button to see how it looks with sample data.

Save your changes

The new template applies to all future notifications of this type.

The email editor supports simple formatting — you can make text bold, italic, add links, and create lists. The SMS editor is plain text with a character counter.

You don’t have to write templates from scratch. Every notification comes with a sensible default. Edit the bits you want to change and leave the rest.

Variables

Templates support variables that automatically fill in with the right information when the notification is sent. Insert them by clicking Insert Content in the editor, or type them manually. Variables look like this: {{customer.name}} — Digital Florists recognises anything wrapped in double curly brackets and replaces it with real information.

Customer & recipient

Variable	What it shows
`{{customer.name}}`	Customer’s full name
`{{customer.first_name}}`	Customer’s first name
`{{customer.email}}`	Customer’s email address
`{{customer.phone}}`	Customer’s phone number
`{{recipient.name}}`	Recipient’s full name (person receiving the flowers)
`{{recipient.first_name}}`	Recipient’s first name
`{{recipient.phone}}`	Recipient’s phone number
`{{recipient.company}}`	Recipient’s company name

Order details

Variable	What it shows
`{{order.number}}`	Order number (e.g., #1234)
`{{order.total}}`	Order total including tax
`{{order.subtotal}}`	Order total before tax
`{{order.tax}}`	Tax amount
`{{order.date}}`	Date the order was placed
`{{order.fulfilment_date}}`	Delivery or collection date
`{{order.fulfilment_time}}`	Delivery or collection time
`{{order.fulfilment_datetime}}`	Combined date and time
`{{order.note}}`	Order notes
`{{order.cancellation_note}}`	Reason for cancellation (if cancelled)
`{{fulfilment.verb}}`	”delivered” or “collected” — changes automatically
`{{fulfilment.method}}`	”delivery” or “collection”

Delivery

Variable	What it shows
`{{delivery.address}}`	Full formatted delivery address
`{{delivery.postcode}}`	Delivery postcode
`{{delivery.city}}`	Delivery town or city
`{{delivery.instructions}}`	Special delivery instructions
`{{delivery.date}}`	Actual delivery date
`{{delivery.time}}`	Actual delivery time
`{{delivery.note}}`	Driver’s delivery note (e.g., “Left with neighbour”)
`{{tracking.link}}`	The customer’s live tracking URL

{{tracking.link}} is populated on Out for Delivery, Delivered, and Carded notifications for delivery orders (on Delivered and Carded, only when the order already has a tracking link — there it opens the delivery confirmation page, where the customer can view the proof-of-delivery photo). Anywhere else it comes through empty. It inserts the raw URL, which makes it the one to use in SMS templates; in emails, use the {{button:track_delivery}} block (see Ready-made sections) for a proper “Track your delivery” button instead, as buttons are email-only.

Your shop

Variable	What it shows
`{{company.name}}`	Your company name
`{{company.phone}}`	Your phone number
`{{company.email}}`	Your email address
`{{company.website}}`	Your website URL
`{{company.address}}`	Your shop address
`{{location.display_name}}`	Location name (for multi-shop)
`{{location.opening_hours}}`	Opening hours text
`{{location.review_link}}`	Link to your review page

Loyalty

Variable	What it shows
`{{loyalty.program.name}}`	Loyalty programme name
`{{loyalty.order.points_earned}}`	Points earned on this order
`{{loyalty.order.punches_earned}}`	Punches earned on this order
`{{loyalty.account.points_balance}}`	Customer’s current points balance
`{{loyalty.summary}}`	One-line summary of the customer’s balance and any points or punches earned on this order

Event & proposal

Variable	What it shows
`{{proposal.link}}`	Link to view the proposal online
`{{proposal.access_code}}`	Access code for the proposal (if set)
`{{proposal.expires_at}}`	Proposal expiry date
`{{quotation.total}}`	Quote total
`{{quotation.deposit_amount}}`	Deposit amount
`{{quotation.deposit_percent}}`	Deposit as a percentage
`{{quotation.validity_days}}`	How many days the quote stays valid
`{{events.bank_details}}`	Your bank details (from Settings)
`{{event.date}}`	Event date
`{{event.type}}`	Event type (wedding, funeral, etc.)
`{{event.balance_due}}`	Outstanding balance
`{{event.balance_due_date}}`	When the balance is due
`{{event.total_paid}}`	Amount paid so far

Changing how variables look

You can change how a variable appears by adding a formatting option after a vertical line (|).

Modifier	Effect	Example
`capitalize`	Capitalises the first letter	`{{fulfilment.verb\|capitalize}}` → “Delivered”
`uppercase`	All caps	`{{customer.name\|uppercase}}` → “JANE SMITH”
`lowercase`	All lowercase	`{{company.name\|lowercase}}` → “petal & bloom”
`title`	Title Case	`{{customer.name\|title}}` → “Jane Smith”

Showing content only when information is available

Sometimes you only want to show part of a message if certain information exists. For example, you might only want to mention delivery instructions if the customer provided some. If this looks complicated, skip it — your notifications work fine without it. You can show or hide parts of your message based on whether certain information is available:

{% if delivery.instructions %}
**Delivery instructions:** {{delivery.instructions}}
{% endif %}

This only shows the delivery instructions line if instructions were provided. You can also use {% else %} for fallback content:

{% if loyalty.summary %}
{{loyalty.summary}}
{% else %}
Join our loyalty programme next time you visit!
{% endif %}

Ready-made sections

These insert pre-formatted content into your template:

Block	What it shows
`{{order_table}}`	A table of ordered items with names, quantities, and prices
`{{order_table:with_tax}}`	Items table including net, tax, and gross columns
`{{order_table:detailed}}`	Full item breakdown
`{{order_details}}`	Summary block with order number, date, address, and fulfilment details
`{{signature}}`	Your company signature (name, phone, email, address)
`{{attachments}}`	Delivery photos (rendered as images in email)
`{{button:track_delivery}}`	A “Track your delivery” button with the live tracking link

You can combine options in content blocks with commas. For example, {{order_details:recipient_phone,fulfilment_note}} adds the recipient’s phone number and delivery notes to the summary.

Different messages for delivery and collection

Each notification can have different wording depending on whether the order is for delivery, collection, relay, or courier. For example, your “Order Fulfilled” email might say:

Delivery: “Your flowers have been delivered to 12 Oak Street”
Collection: “Your flowers are ready — we look forward to seeing you”

To set this up:

Expand the notification event

Open the event you want to customise per fulfilment method.

Choose a specific fulfilment method

Pick Delivery, Collection, Relay, or Courier to write a custom message for.

Edit the wording

Digital Florists copies the default message as a starting point — adjust the wording for that specific fulfilment method.

When the notification is sent, Digital Florists automatically sends the version matching the order’s fulfilment method.

Buttons

Email notifications can include action buttons — clickable links that stand out in the message. The most common example is the “Track your delivery” button on out-for-delivery notifications. You can manage your buttons in Settings > Notifications and insert them into templates with {{button:button_name}}. Each button has:

Text — the label shown on the button
URL — where it links to (can include template variables)
Colour — the button background colour

Email design

Go to Settings > Notifications > Email Template Design to customise the look of all your notification emails.

Colours

You can set 8 colours that control the overall look:

Setting	What it affects
Body background	The outer background colour behind the email
Main content background	The main email content area background
Header background	The top banner area
Footer background	The bottom area
Text colour	Main body text
Box text colour	Text inside highlighted boxes
Order background	Background for order detail tables
Accent colour	Buttons, links, and highlights

A live preview updates as you make changes, so you can see exactly how your emails will look before saving.

Logo

Toggle your company logo on or off at the top of every email. The logo is pulled from your business settings.

Header and footer text

Header text — shown at the top of every email. The {{subject}} variable is available here to pull through the email subject line.
Footer text — shown at the bottom. Supports markdown formatting and template variables like {{company.name}}.

You can add a promotional banner to the bottom of every customer-facing email. This is a great way to advertise seasonal offers, new collections, or upcoming services — every order confirmation and delivery update becomes a marketing opportunity. Set it up in Settings > General > Notifications:

Footer image — upload a graphic
Footer link — add a URL so the image links to your website

Update it whenever you want to promote something new.

Common questions

Can I use different templates for different locations?

Yes. If you have multiple shop locations, you can create location-specific template overrides. Digital Florists checks for a location-specific template first and uses the default version instead if one doesn’t exist.

What happens if I leave a variable empty?

If the data doesn’t exist for a variable (e.g., no delivery instructions), the variable is replaced with nothing — it just disappears. Use the if/else tags (explained above) to hide entire sections when data is missing.

Can I revert a template to the default?

Yes. Each template editor has a Reset to Default button that clears your changes for that channel and restores the original wording.

How long can an SMS be?

SMS messages can be up to 1,600 characters. A single text message is 160 characters. Longer messages are automatically split into multiple texts, which uses more of your credits. The editor shows you how many texts your message will use.

What’s next?

Notifications Overview

How notifications work and how to enable or disable events.

Events Reference

Every notification event and what triggers it.

Logs & Troubleshooting

View sent notifications and fix delivery issues.

Automations

Automate actions beyond notifications.

Get Started

Apps

Daily Operations

Events & Weddings

Your Shop

Settings

Notification Templates & Branding

Editing a template

Variables

Customer & recipient

Order details

Delivery

Your shop

Loyalty

Event & proposal

Changing how variables look

Showing content only when information is available

Ready-made sections

Different messages for delivery and collection

Buttons

Email design

Colours

Logo

Header and footer text

Footer banner

Common questions

What’s next?

Notifications Overview

Events Reference

Logs & Troubleshooting

Automations

​Editing a template

​Variables

​Customer & recipient

​Order details

​Delivery

​Your shop

​Loyalty

​Event & proposal

​Changing how variables look

​Showing content only when information is available

​Ready-made sections

​Different messages for delivery and collection

​Buttons

​Email design

​Colours

​Logo

​Header and footer text

​Footer banner

​Common questions

​What’s next?

Notifications Overview

Events Reference

Logs & Troubleshooting

Automations

Editing a template

Variables

Customer & recipient

Order details

Delivery

Your shop

Loyalty

Event & proposal

Changing how variables look

Showing content only when information is available

Ready-made sections

Different messages for delivery and collection

Buttons

Email design

Colours

Logo

Header and footer text

Footer banner

Common questions

What’s next?