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Customer messages holds the pieces your customer emails and texts share: the link customers follow to leave a review, the logo and footer on your emails, and how marketing starts for a new customer or order.
This page covers features gated by Admin-tier permissions — typically Settings access. Admins have these by default; your administrator can adjust who has them in Settings > Team.
Go to Settings > General and choose Customer messages. To change what a message says, open it under Notification templates instead.

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Reviews

The Reviews card belongs to the shop. If you run more than one shop, pick the shop you are editing in the Set per shop band first. Use the review link, Trustpilot invitations, both or neither. Paste the web address of the page where you want reviews left into Review link: your Google business profile, your Trustpilot profile or your Facebook page. Keep it short, because it goes into text messages as well as emails. Save it and the link appears in every customer message whose template carries it. Your team can also add it to an automation message with the Review link variable, and customers see it on the delivery confirmation page once their stop is marked delivered. Change the address whenever you like; every message from then on uses the new one.

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Trustpilot review invitations

Switch on Send Trustpilot review invitations to let Trustpilot do the asking. Paste the private address from your Trustpilot business account into Trustpilot invitation address; it ends in invite.trustpilot.com. From then on, each time an order is marked fulfilled, that address is copied on the fulfilment email and Trustpilot invites your customer to leave a review.
Ask Trustpilot how many invitations your plan covers each month before you switch this on, and check that number against a normal month’s fulfilled orders. One invitation goes out with every fulfilment email while this is on, and Digital Florists doesn’t cap or count them. Once the email has gone, that invitation is with Trustpilot; switching the setting off stops future ones.
Before you switch it on, check these.
  • You need a Trustpilot business account. The invitation address comes from Trustpilot, not from Digital Florists.
  • The When an order is fulfilled notification has to be switched on. If that email isn’t going out, no invitation is sent. Switch it on under Recipients.
  • Trustpilot receives the whole email, including your customer’s name, the delivery details and any proof-of-delivery photos. Keep that template free of anything you wouldn’t want to share.
  • Walk-in till sales and relay orders are left out.
  • Resending a fulfilment email doesn’t send a second invitation. One order asks once.
  • Your customer doesn’t see the Trustpilot address on their email.
This page covers your customers’ personal data. Once it leaves Digital Florists — as an export, an email, or a shared file — how it’s stored, shared, and deleted is down to you and your shop’s own data protection adviser. How we handle data on your behalf is set out in your agreement with us and in our Privacy Notice.

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Email branding

Upload an image to Email logo and it appears at the top of every email sent to your customers. Upload one to Email footer image and it appears at the bottom. Put a web address in Email footer link to make the footer image clickable, such as your website or your online shop. These three apply to every shop. To change what an email says, or to preview one with your branding in place, open the template under Notification templates.

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Marketing

Switch on Ask before using an email for marketing and a new customer’s marketing email is left blank until they opt in. Your team ticks Opt in to marketing emails on the customer form to copy the main email across. Leave it off and the main email is copied into the marketing email as your team types it. Switch on Tick ‘Schedule marketing reminder’ by default and the reminder box starts ticked whenever your team picks an occasion that has reminders set up on a new order. Your team can still untick it on any order. How reminders are timed and sent is covered under Marketing reminders. Switch on New customers start without an address and the address section is skipped by default when your team adds a customer. Your team can still open it for a customer who needs one.

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Common questions

That’s set by your Trustpilot plan, not your Digital Florists plan, so check it with Trustpilot. Digital Florists sends one invitation per fulfilment email and doesn’t limit the number.

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What’s next?

Notification templates

Edit what each email and text says and preview it with your branding.

Marketing reminders

Remind a customer before an occasion comes round again.

Notification recipients

Choose which events send an email or text, including the one sent when an order is fulfilled.

Tracking & Proof of Delivery

What customers see on their tracking link and delivery confirmation page.
Last modified on September 15, 2026